May 20, 2004
The 3rd Annual MIT CIO Summit. An invitation-only event for the world's top CIOs. 38 CIOs are already confirmed.

May 18-19, 2004

The MIT Center for eBusiness Annual Sponsors' Conference. "eBusiness is Business"

May 19, 2004
MIT CIO Symposium, "Enabling the Agile Enterprise" Join a stellar gathering of CIOs, academics and senior execs.


The MIT Center for eBusiness frequently receives mention in many prominent publications …

The MIT Center for eBusiness Presents a 2-day Conference for our Sponsors
"eBusiness is Business"

May 18-19, 2004

MIT Faculty Club
50 Memorial Drive
Cambridge, MA


Day 1: Tuesday, May 18th

8:00am Registration and Continental Breakfast
9:00am Welcome: Dick Schmalensee – Dean, MIT Sloan School of Management
9:00am-9:10am Overview and Update: Erik Brynjolfsson - Director, Center for eBusiness
9:10am-11:00am Special Interest Groups at the Center for eBusiness
9:10am-9:25am Communications Futures - Charlie Fine, Director, MIT Communications Futures Program
9:25am-9:40am Digital Marketing Strategy - Glen Urban, Chairman, Center for eBusiness and Professor, MIT Sloan School of Management
9:40am-9:55am Digital Productivity - Erik Brynjolfsson, Director, Center for eBusiness and Professor, MIT Sloan School of Management
9:55am-10:30am Break
10:30am-10:45am Global Financial Services - Stuart Madnick, Professor, MIT Sloan School of Management
10:45am-11:00am IT Products and Services - Michael Cusumano, Professor, MIT Sloan School of Management
11:00am-12:00n Keynote Speaker: Sanjay Sarma – CoFounder, Auto-ID Center
  “The Evolution of RFID”
12:00n-1:30pm Lunch
1:30pm-4:30pm Concurrent Sessions

Track 1: Digital Productivity
Chairman - Professor Erik Brynjolfsson
Location: Dining Room 5

 1:30pm-1:40pm Introduction and Overview
  Erik Brynjolfsson, Director, MIT Center for eBusiness and Professor, MIT Sloan
1:40pm-2:30pm "Information Worker Productivity: Task-level Evidence"
  Marshall van Alstyne, Associate Professor, BU and Visiting Associate Professor, MIT Sloan
2:30pm-3:15pm Industry Panel: "Delivering on the Promise of the IT Revolution: Issues and Challenges"
  June Boyle, Director Group Organization Development, BT
  Ann Marie Kenitzer, Director of Supplier eBusiness, Intel
  Samantha Whitney-Ulane, Managing Director, Knowledge Management, Akoya Capital Partners
3:15pm-3:25pm Break
3:25pm-4:00pm "Activity Based Performance Measurement"
  SP Kothari, Professor, MIT Sloan
4:00pm-4:30pm Research Snapshots
  "On IT, (de)localization, and quality of service"
  David Fitoussi (MIT and UC/Irvine)
  "Why Information Technology Workers Own Their Firms: How the Relative Importance of Human Capital Affects Firm Ownership"
  Shinkyu Yang, Visiting Scholar, MIT Sloan

Track 2: Communications Futures
Chairman - Professor Charlie Fine
Location: Dining Room East

1:30pm-3:00pm Edge-Core Dynamics
  “What are Edge-Core Dynamics?”
  Charlie Fine, MIT Sloan
  Industry Perspectives:
  Dirk Trossen, Principal Scientist, Nokia
  Brent Cobb, Vice President, EarthLink Wireless
  Panel Debate: “RFID”: Disruptive or Overhyped?”
  Jamshed H. Dubash, Director of Technology - Auto-ID, Global Value Chain, The Gillette Company
  Charlie Fine, MIT Sloan
  James Hintlian, Partner, Health & Life Sciences Supply Chain, Accenture
  Sanjay Sarma, Co-Founder, MIT AutoID Center
3:00pm-3:15pm Break
3:15pm-4:00pm Roadmapping the Future of Broadband
  “CFP Broadband Working Group Charter”
  Sharon Gillett, Executive Director & Principal Research Associate, MIT Center for Technology, Policy, & Industrial Development
  “Regulatory Dynamics and Broadband Competition”
  Charlie Fine, MIT Sloan
4:00pm-4:30pm Security and Privacy
  “Rethinking Security: A Framework for Problem-Solving”
  David D. Clark, Senior Research Scientist, MIT Computer Science & Artificial Intelligence Lab
4:30pm-6:00pm Reception and Student Poster Session
  Dining Room West and Lobby

Day 2: Wednesday, May 19th

8:00am-8:45am Registration and Continental Breakfast
8:45am-9:00am Welcome and Day 2 Overview
9:00am-12:00n Concurrent Sessions

Track 3: Digital Marketing Strategy
Chairman - Professor Glen Urban
Location: Dining Room 5

9:00am-9:10am Welcome and Introduction
  Glen Urban, Chairman, MIT Center for eBusiness and Professor, MIT Sloan
9:10am-9:50am “Adaptive Experimentation for the Design of Web Sites to Build Trust and Improve Customer Support”
  Bryan Rhoads, Web Capabilities Program Manager, Intel
  Glen Urban, MIT Sloan
9:50am-10:30am “Dream CRM”
  Nick Pudar, Director of Strategic Initiatives, GM
  Joyce Salisbury, Manager, Interactive Research Tools, GM
  Glen Urban, MIT Sloan
10:30am-10:45am Break
10:45am-11:25am “Information Scoring of Opinions, with Applications to Purchase Intent”
  Drazen Prelec, Professor, MIT Sloan
11:25am-11:45am “Customer Advocacy at Qwest”
  Glen Urban, MIT Sloan

Tracks 4 and 5: Financial Services & IT Products and Services
Chairmen - Professor Michael Cusumano and Dr. Michael Siegel
Location: Dining Room West

9:00-10:30 IT Products/Services
9:00am-9:30am “Business Models that Last: Balancing Products and Services”
  Michael Cusumano, Professor, MIT Sloan
9:30am-10:00am "The Strategic Management of Service Innovation: Towards a Theory of Business Model Transformation"
  Vikram Mansharamani, PhD Candidate, MIT Sloan
10:00am-10:30am "Managing Software Business Models through Periods of Innovation"
  Steve Kahl, PhD Candidate, MIT Sloan
10:30am-12:00n Financial Services
10:30am-11:00am Compliance, Governance and Risk
  Sonny Sonnenstein, Director, Governance, Risk and Compliance Practice, PwC
 11:00am-11:20am Technology and Compliance
  Said Tabet, Co-Founder & Co-Chair of the RuleML Initiative, Macgregor, USA
11:20am-11:45am Research Challenges and Discussion
  Benjamin Grosof, Assistant Professor, MIT Sloan
  Michael Siegel, Principal Research Scientist, MIT Sloan
12:00pm Transportation to Lunch and the CIO Symposium at Kresge Auditorium
12:45pm-1:00pm Welcome
  Glen Urban, Professor, MIT Sloan; Chairman, MIT Center for eBusiness
1:00pm-1:30pm Keynote Speaker: Erik Brynjolfsson, Professor, MIT Sloan; Director, MIT Center for eBusiness: "The Digital Organization"
1:30pm-2:30pm CIO Keynote Panel: "Best Practices for Enabling the Agile Enterprise"
  Moderator: Michael Schrage, Co-Director, MIT Media Lab eMarket Initiative
  John Carrow, CIO, Unisys
  Larry Geisel, CEO, Nexaweb Technologies
  Jerold Grochow, VP Information Systems and Technology, MIT
  Sinclair Stockman, CIO, BT
2:30pm-3:30pm Coffee Break - Networking
3:00pm-4:00pm Concurrent Sessions
 Track 1 Harnessing the IT Productivity Revolution
  Moderator: Erik Brynjolfsson, Professor, MIT Sloan School
  Doug Busch, CIO, Intel
  Keith Collins, CTO, SAS
  Peter Quinn, CIO, Commonwealth of Massachusetts
  Marshall Van Alstyne, Assistant Professor, University of Michigan
Track 2 Managing Cross-Enterprise Business Processes and Information
  Moderator: Dr. Thomas Malone, Professor, MIT Sloan
  Cliff Conneighton, SVP Marketing, ATG
  Jana Eggers, General Manager, Intuit
  Jo Hoppe, CIO, Pegasystems
  Randy Stone, VP and CIO, Teradyne
 Track 3 Best Practices for Evaluating Emerging Technologies
  Moderator: Dr. Glen Urban, Professor and Dean Emeritus, MIT Sloan School
  Steve Flammini, CTO, Partners Healthcare
  Jim Medeiros, Vice President I.S., UPS
  Shadman Zafar, SVP Architecture and eServices, Verizon
  Bob Walmsley, President and COO, Cape Clear Software
4:00pm-4:15pm Break
4:15pm-5:15pm Concurrent Sessions
Track 1

The Changing Role of the CIO

  Moderator: Peter Weill, Director CISR, MIT
  Gary Beach, Publisher, CIO Magazine
  Peter Hourihan, CIO, Cognos
  Mike MacKenty, CIO, Nypro
  Mark Polansky, Managing Director IT Practice, Korn/Ferry International
 Track 2 Driving Business Agility
  Moderator: Eric Marks, CEO and President, AgilePath
  Kris Canekeratne, CEO, Virtusa
  Malcolm Frank, CEO, CXO Systems
  David Ritter, Vice President, Boston Consulting Group
  Gordon Van Huizen, CTO, Sonic Software
 Track 3 Survey of Emerging Technologies
  Moderator: Frank Gens, SVP Research, IDC
  Richard Clyde, CTO, Symantec
  Eric Hjerpe, Partner, Atlas Ventures
  Richard Taggart, Director of Enterprise Architecture and IT Standards, General Motors
  Joe Uniejewski, CTO, RSA Security
5:15pm-5:30pm Break
5:30pm-6:15pm Keynote and Wrap-up: "Lessons Learned in the Journey Towards an Adaptive Enterprise"
  Gilles Bouchard, Executive Vice President of Global Operations and IT, HP
6:15pm-7:30pm Cocktail Reception and Networking

Last Updated: May 20, 2004